The Monthly Email Operations Review
Use one recurring review to keep domains, lists, tools, and workflows healthy.
Each month, review authentication, domain reputation signals, connected accounts, bounce and complaint trends, suppression handling, data sources, campaign performance, billing, and user access. Remove unused credentials and confirm who owns each workflow.
Record decisions and assign dates for follow-up. A predictable operating review catches quiet problems before the next large campaign depends on them.
Apply this guidance to your business context and the rules that govern your recipients. Keep consent or legitimate-interest records, honor opt-outs, and minimize stored contact data.